Question

there are considerable differences and similarities among world cultures. this makes the task of the global marketer much more difficult. giving examples, show what factors have to be taken into account when planning a global marketing strategy for different parts of the world.

Answer 1

Global marketing is about selling a product internationally where it promotes the company’s product in a worldwide. For example, the organization's business may be English but it may have to do business in French languages. The businesses realize that there are brand new opportunities out there for them to generate new revenue.
Factors have to be taken into account when planning a global marketing strategy for different parts of the world market.
1.Language: - Language has to be given special importance while doing international marketing as there are nearly three thousand languages in the world. It can be a challenge while designing product labels, brand names, product names, etc. It becomes more important if countries have several languages. Finally, marketers should be aware of what they communicate when they choose which language to choose or not use.

2. Religious beliefs:- Religion holiday varies greatly among the countries and can affect the shopping pattern product purchased at a particular time. Example Diwali can be a good time for sales in India, in the US, Christmas time is a major sales period.

3. Taste:- Due to some country eating habits, entering international marketing may become difficult. Eg- McDonald entering Indian marketing knowing that they don’t consume beef, then introduce vegetarian and other regional choices.

4. Customs and taboos:- It is important to monitor differences among cultures since all cultures have their own unique sets of customs and taboos. For example, in the Middle East countries images displaying the uncovered arm and legs of women are considered offensive and marketer struggle of whether to portray women with or without covered arm.
5. Age/Demographics:- Just like in domestic marketing age and demographics plays an important role. Let say the company wants to sell some educational product so they will probably not going to market it to some senior citizens or some who are illiterate. This gives the importance of age and demographics of a potential country.

6. Business norms:- Business norms vary from country to country and this gives a challenge to the company since they are not used to operating with the international norms where they want to operate the business.

7. Values:- This element describes an individual moral and religious beliefs. For example, people in India give high value to a status symbol. If it is related to the international market the more the value is embedded in religion the more thoughtful marketing ideas have to be.

As we can see here there are many factors which is important for the marketer to educate themselves about the people and culture before deciding which countries they are targeting for marketing and business.