Question

What are the various methods used to make marketing communications more effective?

Answer 1

Marketing communication is all about working for making products related to information easily delivered to customers and in societies. Marketing is all about the need-satisfying process and the creation of utility for products.

These are the following methods used to make marketing communications more effective-

1) Advertising - Advertising is paid promotion through a identify sponsor with advertising channels like print media, electronic media, leaflets, boarding, banner, radio etc.

2) Sales promotion- Sales promotion like offering discount on purchase, buy one get one free offer, bulk discounts, etc.

3) Direct selling - Direct selling is a marketing technique that attract and influence the customers through e-mail, phone calls, and text message.

4) Personal selling- Personal selling all about selling products and services without any intermediaries or channel partners. Salespersons are meeting directly to customers, introducing products, offering discounts and maturing the sales.

5) Social media marketing - Social media marketing is an advanced marketing technique that most effective in this present world. Social media marketing is like Marketing of products and services through social media channels like Facebook, Twitter, Instagram, Twitter, Youtube, etc.

6) Free sampling - Free sampling is another effective marketing tool that creating product demand by attracting customers to use products sample free and give their comments regarding the products.

7) Customer relationship management-

8) Mouth marketing- Mouth marketing is people to people communication and a much effective marketing tool that creating product demand and brand value by creating a chain of peoples and transferring products feature from one person to another person.