How has Amazon compensated for its lack of brick-and-mortar stores?

How has Amazon compensated for its lack of brick-and-mortar stores?

Expert Solution

Amazon is the largest ecommerce company for the retail providing industry. But as working for the same, in the few years they have started taking its firstbstep into the world of bricks and mortal stores by opening and compensating for the the lack of the same stores. Providing all the best services it may, there are still many attractive features of retail stores which Amazon as an online site couldn't complete it. Thus, it started compensating by opening its offcial first store of Amazon Go, which is a cashierless grocery store and can be effectively found coming to many other parts of the world as well.

By doing this, it would gain the advantages of:

1. Fashion retailing as many people prefer to buy clothes after fitting and trying thus Amazon is thinking of expanding its business by going into the retail market with this fashion area.

2. Customer's convinience is highly suggested and customers still feel the retail stores a better idea as compared to the ecommerce section for themselves.

3. At last, promoting these stores would preferably help the employement levels and also for more people to come out and reach to the market thus making Amazon a leader for both types of online and offline market having a hold.

keosha answered 6 months ago

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