What are some strategies for brick and mortar stores?

Expert Solution

Brick and mortar shop has the greatest advantage of tangible experience. The user can actually go and experience a product before purchasing it.

In case of an online store, there is a large variety of selection for the product. The prices are transparent and competitive compared to brick and mortar shop, as there is a lower overhead cost the benefit is transferred to the customer.

The Strategy for brick and mortar shop can be to give a unique experience in the form of support staff and local relationships building. There is also quick delivery of the product. The brick and motor shop should build trust in such a way that customer genuinely feels that he can revert back to them in case of any problem. For most customers quality matters more than price, they are ready to pay a little bit extra for quality service.

The brick and motor shop can focus on regional and local efficiencies to build a competitive advantage. It can also take competitive advantage in case of high value and precious products.

The Brick and mortar shop is best for grocery shopping, motor vehicles and jewellery store.

jeff jeffy answered 4 months ago

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