Question

Highlight how Ryanair is focusing on its business strategies to maintain its position in the industry and carefully planning to addressing the challenges.

Task：Use the Strategic Position analysis above to inform the Strategic Choices Ryannair should adopt to improve its chances of being persistently profitable. Present and explain the recommended strategic choices.

Answer 1

The strategies Ryanair should adopt to increase the profitability in the business are-

1- There should be expanshion in the client base, technology ugradation and improvement should be there in the services. The main focus should be to increase high-margin intellectual property business.

2- Happy and positive environment in the work place- Positivite and happy environment leads to more production and the employees will work with there full efficiency and this will directly impact the production process.

3- Priority should always given to the customer- Customer is the person who directly help your business to grow so it is a duty of the business to give first priority to their customer and resolve there issues first.

4- Offer best training to your employees- Providing best training facility will definitely impact the production process actvity. In less time more production can take place and more sale is there. If more sale is there, so there will be more profit in the business.

5- Negotiating will directly help to increase in profit. Such as negotiation should be done on the raw material that company is buying so that there will be less cost incurred in production and more profit margin is there.

6- Persistently profit will increase when we will find more customers. The company need to focus on expansion of the target audience.

7- Review current pricing structure and properly monitor all the fields, however small increase in prices will definitely impact your gross profit margin so try to avoid them.