Jordan is the executive in charge of who developed Disney’s ‘customer-for-life’ concept which is based on...

Jordan is the executive in charge of who developed Disney’s ‘customer-for-life’ concept which is based on the notion that as the child grows, Disney hopes to have then gained two brand loyalists: the parents and the child. The new CEO asked Jordan to head up the new Disney+ media brand. The CEO wants Jordan to create a report which analyzes future marketing of the new Disney+ brand. You are on Jordan's team and he called a series of meetings to brainstorm the two items:

Who are the current Disney+ target market(s) and what is the attractiveness to the brand?

How can the brand select new markets to serve?

Questions

How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace?

How can it expect to change and grow with their customers over time?

Can Disney+ be a loss leader to get more customers into its other monetization channels?

Solutions

Expert Solution

Rahul Sunny answered 1 year ago

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