Question

What impact has telecommunications played in the marketing channels arena?

Answer 1

Impact of telecommunications in marketing channes arena -

1. Through telecommunication, digital has become the new buzz word in the marketing. Digital technology has enabled the heavy interaction and connection of the products with the target customers. This way, the efficiency of the marketing has drastically increased.

2. Telecommunication has optimized the costs for the marketing in a very suitable way. By making things digital, the marketing is specifically made to the customers who is or in future will be interested to avail the product or service.

3. Telecommunication has brought in the utilization of data to excellently identify the areas where we need to improve our reach or interaction with the customers.

4. Through internet and messages, it is easier for the companies to reach the customer at anytime instead of depending on a time slot after office hours for a television advertisement.

5. It has enabled continuous communication to the target customers and convert them into leads which will buy the product in future.