5. Much of traditional advertising now incorporates some form of online promotion or information, even if...

5. Much of traditional advertising now incorporates some form of online promotion or information, even if it is as simple as including a website URL on a magazine, newspaper, or television advertisement. Each of the web addresses below leads to the online component of a traditional media ad campaign. Review each site and then answer these questions: What added value does the online component bring to the campaign? What other ways could the advertiser incorporate digital media in the campaign? Why would a consumer go the website, and why would he or she stay?

Expert Solution

Online marketing provides more information, content , pictures as compared to traditional marketing like- catalogue, prices, places the product is available and much more. The cost of digital marketing is much lower as compared to the traditional. The online component also keeps a record of the customer database and provides more return on investment. The sharing on online marketing is easy and thus targets a larger market area. It also attracts the customer more as compare to the traditional marketing.

Using of social media like Facebook and Instagram are the most popular measures. E-mails is also an option to taget the customer base. Advertisements on popular websites like youtube and other apps.

The idea of going to the website could be to have more information maybe about the products available, target places, knowledge about price and checking the reviews of the customers who have already brought the product. It is to check the authenticity know the brand image of the company. If the information is able to attract his attention and he is convinced with the great service he will stay.

keosha answered 1 month ago

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