Question

In: Economics

examine three types of new technologies to enhance the performance of e-marketing campaign, what are the...

examine three types of new technologies to enhance the performance of e-marketing campaign, what are the specific technologies will you choose? Explain the reason and justify your choice.

Solutions

Expert Solution

Paid media- Paid media will ensure your message reaches the right audience by choosing the best platform and targeting the best audiences. To do this however, you need the right resources to track your campaigns. Also, there are great resources to help you develop a strategic strategy.

Search engine optimisation (SEO) is about being accessible and searchable online. It can be tricky, because Google is changing its algorithms forever. Staying on top of these changes is hard enough but the real challenge is being able to adapt your SEO to those changes in order to stay competitive.

Our email inboxes are awash with our attention vying for contact. You need to make sure that you customize your emails with so much pressure so that they stand out from the crowd. Great email marketing is not only about open-rates but about conversions and click-throughs. It's not all about getting your emails accessible to people; you need to give value.

Twitter helps different businesses to market the products. Usage of a product can be clarified because followers are more likely to read in short messages. Messages that connect to the website of the company, Facebook profile, photographs, videos and so on. This connect helps followers to spend more time engaging with the product online. This interaction may establish a loyal bond between product and person, and may also give rise to greater opportunities for advertisement.

Facebook profiles are more common than Twitter's. They make the videos, images, and longer descriptions of a product. This can also include testimonials, as many followers will comment to others on the product pages to see.

The best choice is Socail Media Marketing

Most small companies are cautious of what kind of marketing campaigns they invest in. It is crucial when you have a small marketing budget that you use it wisely to get the most for your money. Social networking marketing is one of the most flexible and cost-effective tactics small companies can make use of to meet their target audience and increase sales over time. Of this reason, 97 per cent of advertisers use social media to reach their audiences.


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