Question

1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial campaigns?

Intel made Intel inside marketing and branding campaign in order to distinguish itself from competitors and build brand awareness in customer minds. They chose Pentium name that could be trademark for its latest microprocessor. This marketing campaign included Intel logo in their PC and sticker on outside of laptops and their PC by giving rebates to computer manufacturer. It aided to move the Intel brand name from outside the PC and into the consumer minds in the marketplace. After that Intel used special advertisements for their products. Such as: Bunny People. Commodity product into one of famous brands was built in history through their innovative marketing campaign.

2. Evaluate Intel’s more recent marketing efforts as the industry moves out of the PC era. What are Intel’s greatest risks and strengths during this changing time?

Intel promoted new product’s development and searched new opportunities to extend its growth and market. It launched new platform Unwired which is integration of new microprocessor, classmate PC for children, home entertainment, Atom processor for mobile internet devices, netbooks and Intel Core i7 which is useful for advanced computer activities video and 3d gaming. It brought big revenue for company. When they replace the logo from familiar Intel Inside to Leap Ahead, They lost some old value. But new slogan reflected their ambition to lead market and new Intel direction which meet the needs of customer.

Do you agree with the posted above? why?

Answer 1

Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns?

The company 'I' has generated history by encouraging value ideas for the end-user over the corporations that manufacture the finished product. The company 'I' typically uses the microprocessors as a part of the finished goods.

The final users are not directly linked. This approach led to the revision of client thought in the minds of PCs in the processors of the business, where demand was a derived necessity and the main demand was for 'I' processors. In this way, company 'I' was so famous that consumers and not corporations became responsible for the distribution. The brand's consumers will now understand the importance of using the 'I' processor for the product.

The effects of the initial marketing campaigns are listed below:

• Brought the ingredient out-in-the-open and created an identifiable image for itself.

• Attempted to exhibit the chip to the masses so that they can conceptualize it as a product.

• Made the customer cognizant of its significance in a PC as an ingredient.

• Created a proper name for the product which was recognisable and meaningful.

• Articulated the benefits to the end customer rather than the corporates. This paid well as it was the customers who paid premium for using Intel chips.

• Provoked the knowledgeable techy customers with its superior functional quality to create demand.

• Convinced price sensitive customers of its worth.

• Moved the brand into consumer horizon which kicked the reverse demand from corporates.

• Created effective and visible marketing campaigns.

Evaluate Intel’s more recent marketing efforts as the industry moves out of the PC era. What are Intel’s greatest risks and strengths during this changing time?

INTL is a very well-known microprocessor company and is used in personal computers, tablets and smartphones. With the Personal Computers market declining at mid-2000, INTL has struggled a lot and diversified its wireless, home entertainment and mobile devices business. The company has increased its annual sales and profits.

It created a product called CNTR that provides wireless capabilities intended for housekeepers. It may also be noted that more recent marketing activities of INTL, as the industry shifts away from the PC era, brings some risks and strengths during the period of transformation. INTL has now started the processor of rice size, which is used in mobile devices and can be performed rapidly.

Since INTL has diversified in the fields of moving devices, home entertainment and wireless networks, it could be likely that Intel may lose its influence and its position as a market leader in the manufacture of microprocessors. The new areas in which Intel entered that not yield the desired results.

It can be inferred that any move an organization takes has advantages and disadvantages. INTL will also suffer either loss or gain, which means that INTL will prosper in its new market and become successful or even lose its company reputation and brand name. In other words, it will be able to succeed.