In: Operations Management
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The corporate social responsibility (CSR) is a model of independent business that makes business accountable to society, i.e. stakeholders and the community. By fulfilling the social responsibilities, also known as corporate citizenship, a business can have its impact on all sectors of society, including the economy, society, and the environment.
The purpose of the CSR ranking methodology is to assess the quality of a company’s CSR management system through policies, enforcement measures, and outcomes. The process captures and analyzes the information and distributes it on a ranking card with a score of 0 to 100. The evaluation procedure is based on seven bases:
1. based on appearance
2. Industry sector, country, and size
3. Distribution of resources
4. Technology is a necessity
5. Evaluation by international CSR experts
6. Portability and transparency
7. Elimination through continuous development.
These days, it’s easy to try and hard to deny the importance of CSR to the name of the company. Companies with good CSR performance want to improve their reputation and brand image.
As a result, the number of investors seeking to raise the profile of CSR is on the rise, as are their concerns about informing their partners on how to develop their CSR strategies and how they work their way up, their products and services and to be good people.
For example: - First of all, Google stands as a company with a good CSR reputation, despite the serious environmental impacts of the internet. What is important in this list is that Google's image to its people is that it is a functioning and modern company that cares a lot about its employees, companies, and people. this list reflects the public perception of how business solves CSR problems. The ranking also shows that CSR is one of the indirect reputations of the company and ultimately economic performance.
CSR will have a different impact on action against consumers and public opinion business, and as a result, these effects will lead to a change in their buying behavior through their purchasing decisions, willingness to pay prices. of premium and re-purchase.
Social responsibility is a concept of behavior where people have a responsibility to fulfill their community responsibilities; individual activities must benefit society as a whole. In this way, there must be a balance between economic and social development and the environment. CSR activities are valuable to end-users. This means that the buyer carefully evaluates the CSR-related industry activities, leading to the behavior of purchasing products that reflect the CSR strategy, compared to those that do not.