Question

What is a marketing channel system and value network?can be use in Hypermarkets in Oman?

Answer 1

A marketing channel system could be defined aa the particular variables or set of marketing channels that is being effectively employed by the organisations and the management takes effective decisions regarding the same channels. Using direct channel, online channels, 2 or 2 channel involving both retailer, agent or warehouser are the different channels available to make the good available to the final consumer.

On the other hand, A value network could be defined as the whole network or system created when an organisation creates partnerships or alliances to augment, source and deliver its offerings to the final consumer.

Yes, Hypermarkets in Oman lies around in the Middle East near Saudi Arabia and thus the goods and services could be easily channelised and delivered there using different channels used by the organisation. An organisation can directly deliver or use a series of middlemen like the agent or the warehouser to deliver the goods.