Question

1. What kind of data is represented in this table? (qualitative versus quantitative)
2. What diagram is best suited to represent this data? Why?
3. Please produce the diagram recommended in q2 (using SPSS/Excel).
4. What conclusions can be drawn from analysing and interpreting this data?
5. How would you explain the missing data?

1. Now that you have submitted your response, comment on the responses of two of your peers.

		Valid Percent
Valid	Satisfied	25.0
	Very Satisfied	22.3
	Not Satisfied at all	0.5
	Somewhat satisfied	45.9
	Not Satisfied	5.2
Missing		1.1
Total		100

Answer 1

1) The data represented in this table is qualitative since it give results as opinions and not quantitative estimations or results.

2) The best diagram suited to represent the given data is Bar diagram or Pie chart.

3) The conclusions that can be drawn from the above given data is :

• Only 22% of customers are extremely satisfied
• About 46% of customers are somewhat satisfied which leaves room for improvement and there is a huge gap between extremely satisfied and somewhat satisfied.
• Majority of customers are satisfied and about 6% are not satisfied. This has to be taken care of and why 0.5% of customers are not satisfied at all.
• about 1
• 1% is missing data.

4) Missing data

The reasons for missing data can be customers not sharing the qualitative data or any hindrances to the same. It may be due to the customer not seeing any benefit from sharing the same and hence opt not to share at all.