Question

2. Describe the value net for a local brewing company of your choice. How can coopetition serve this company and others connected to this industry?

Answer 1

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Carlsberg is the world’s fourth largest brewery group. The Group employs 41,000 people and is characterized by a high degree of diversity of brands, markets, and cultures. Carlsberg’s activities are focused on markets where the Group has the strength and the right products to secure a lead-ing position. These markets are organized in three regions, Western Europe, Eastern Europe and Asia. In countries where Carlsberg has no breweries, the group sell its product through export and licensing and reaching every corner of the world

Numerous efficiency programs have been implemented in this development, especially in Western Europe, which has significantly improved profitability. Carlsberg has taken several steps to globalised and centralized important areas that can create excellence in the global, regional or sub-region, as well as postal functions. The bank Centralized Procurement Organization and the European Centralized Virtual IT Organization Unified Polish Accounting Service. Inspired by best practices from other FMCC projects, Sustainable Groups initiatives include business standardization; Supply organization integration; Portfolio optimization and simplification. The ultimate goal is to help Carlsberg experts invest more time in their needs by providing the right tools and processes to get their jobs done faster, faster and more efficiently. Local market income and profit growth.

The program team determined the process environment based on internal and external best practices. The main focus was not on creating a residential environment, but on a best practice process across the country. At the initial stage of the program, representatives from several countries discussed and agreed on a common approach to Carlsberg's process, the high-level analysis was performed. Carlsberg decided to end the first layer of vision from the business chain to the value chain to transition from a cultural perspective approach to a more integrated end-to-end approach.