In: Statistics and Probability
A company has collected its sales data of a certain product for 10 days before and after an ad campaign was run. The sales numbers (in thousands) before and after the ad campaign are as follows: before [79, 65, 62, 61, 67, 73, 56, 74, 83, 69], after [65, 76, 75, 44, 71, 66, 57, 68, 78, 74]. The researchers do NOT believe that the underlying distributions are normal, and want to take the magnitude of the difference into account. Apply a suitable statistical test to see whether the campaign was useful. What are the correct test value and decision at a confidence level of 95%?
10.5, Not useful |
|
33.5, Not useful |
|
21.5, Useful |
|
33.5, Useful |
|
10.5, Useful |
|
21.5, Not useful |