Question

Conduct a survey for a start up corporarion who wants to create their market stargety. The corporation mission is to provide an app that would allow students to make apllication process more easy to apply to colleges.

• MUST BE 5 PAGES

• Market stargety

• college application app

• MUST HAVE A SURVEY FOR THE TARGET MARKET

Answer 1

Marketing strategy-
The corporation want to make an app so that the students can feel it is easily. The marketing strategy for it is as follows-
Product/ service- in this case the service is to develop an mobile app which enables the student to fill online forms for different colleges. Main feature of the app should be it ,must be user friendly. The time taken for application to load must be fast. The application size must not be very heavy. It should cover all the colleges which are present in the nearby area.
Price- Generally there should be no price for downloading the app. The companies which are operating through mobile app charge commission from the the service provider to whom it is giving business. In this case the service provider is college to whom it will give students for admission .
The main source of income for the company will be the commission charged by giving admission of student to the college.
Promotion- the promotion of the mobile application related to the admission of students can be in several ways. It can distribute pamphlet, Handbills, it can put big Hoardings near the college to create brand awareness. It can go for Digital Marketing which is quite popular these days for companies who are into mobile application business. It can also tie up with similar applications which are not directly in competition with them such as Amazon Kindle who sell books.
Place- places is mostly concerned with those products which have physical location. In this case the place is is not applicable.
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