Question

For the environmental influences (e.g Technological factors, Social factor, etc.) what is the differences between B2B and B2C in buying a product in Hewleet-Packard (HP)?

Answer 1

Social factors:
When a B2B sale will be made for an HP product, then people will go for the product of a higher range and that it may have the best specifications. Individuals care a lot about their social status and hence the model would matter. Whereas, during a B2C purchase, the organization will look for those HP desktops or laptops which are most durable and all the software work perfectly well on it. They will look for functionality overlooks, and on price over the model.

Technological factor:
During a B2B sale, the organizations will look for a business computer that has more configuration options, better IT technology, and more security options. They will look for those HP laptops which are up to date with software. Whereas, the B2C HP sales will be of the models which are prettier and all facilities are present on it.

Legal factors:
Sometimes the organizations are bound by contracts to deal with one brand for the hardware needs and hence they might end up buying HP products only. Whereas, the B2C sales will be done due to word-of-mouth, great experience with HP in the past, advertisements, recommendations by family and friends, etc. and not due to any legality.

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