In: Economics
assume the shadow cost is $52 per hour. For B7, assume allocated fixed costs of $1391 and variable costs of $13 per unit. B7 uses 0.13 hours of inspector time per unit and has a demand curve of V = 1000 - 28P. What is the optimal price to charge for B7? The answer must be rounded to cents
The optimal price is at the equality of MR and MC, called equilibrium.
Given,
V = 1000 – 28P
By rearranging,
28P = 1000 – V
P = 1000/28 – V/28 …………. Price function
TR = P × V = (1000/28 – V/28) × V
= 1000V/28 – V^2/28
Now, MR is the derivative with respect to V of above.
MR = (d/dV) (1000V/28 – V^2/28)
= 1000/28 – (2/28)V
Given, MC = Variable cost per unit + Fixed cost per unit
= 13 + (1391 × 0.13)
= 13 + 180.83
= 193.83
Hence,
MR = MC
1000/28 – (2/28)V = 193.83
1000/28 – 193.83 = (2/28)V
35.714 – 193.83 = (2/28)V
-158.11571 × (28/2) = V
V = - 2,213.61994
This is to be placed in the price function
P = 1000/28 – V/28 …………. Price function
= 1000/28 – (-2213.61994/28)
= 1000/28 + 2213.61994/28
= 3213.61994/28
= 114.77 (rounded to nearest cent)
Answer: optimal price is $114.77.
Note: the shadow price or anticipated price is very low.