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In: Operations Management

13-3 What is the role of the engineer in the 4Ps of marketing? How does this...

13-3 What is the role of the engineer in the 4Ps of marketing? How does this change for the engineering manager?

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Expert Solution

4Ps includes product, price , place and promotion. Product is an important component for every marketing plan and designing of whole procedures to serve a customer. Engineer can play an important role by designing the products as per the needs and specifications of the customers. They can remove the bottlenecks in production. Any utility if not properly delivered to end customers then they redesign and reengineered the product. They can modify the product with more benefits and variety suitable to different segments of customers.

Engineering managers are responsible for successful planning, designing and implementation of specific tasks associated with any product designing project. They generally supports management related business practices. Companies prefer persons having technical and engineering qualifications to achieve its major or turnkey projects . It may be relaunching a hybrid car by an automobile company . This change may be seen as management based orientation of a technical manpower into non technical specifications of jobs . for example, marketing of a new product based on solar powered engines.


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