Question

2. The balanced scorecard relies on nonfinancial measures in addition to financial measures for two reasons. So you are required to apply the balanced scorecard to any Saudi company listed in Saudi stock exchange by developing measures covering the balanced scorecard’s four dimensions and strategies as well as vision of the company.

Answer 1

UNITED WIRES FACTORY COMPANY ( ASLAK) IS A COMPANY LISTED IN SAUDI STOCK EXCHANGE.

THE BALANCE SCORECARD 'S FOUR DIMENSIONS ARE:

Balanced Scorecard

Financial Perspective (How can we increase growth, profitability, cash flow, and return on investment?)

Objectives	Measurement	Target	Action Plan
Increase sales growth	Number of new industries	5 new industries	Expand geographic market
Improve gross margin	Sales minus cost of goods sold/net sales	42 %	deliver quality wires at cheap cost
Increase profitability	Percent Income from Operations	15%	Reduce delivery time

Customer Perspective (How can we create product value, market differentiation, "killer customer care,")

Objectives	Measurement	Target	Action Plan
Customer satisfaction	End of job survey/ number of complaints	90% satisfaction	Feedback system
Create ISO CERTIFIED QUALITY	Percent	100% ISO CERTIFIED	MAINTAIN QUALITY

Internal Processes Perspective (What systems can we create or elevate to achieve operational excellence?)

Objectives	Measurement	Target	Action Plan
Fast start—minimum time from ORDER TO DELIVERY	Days in process	ORDER PLACED TO DELIVERY IN A WEEK	Reduce MATERIAL PURCHASE TIME
Improve sales lead generation system	Number of sales leads	50 leads per month	Open another sales office in new region
Effectively schedule sub-dealers	Percent of work started at scheduled time	75% of jobs started	Purchase Dealer management software

Learning and Growth Perspective (How can we promote learning, innovation, and the personal growth and retention of valued people?)

Objectives	Measurement	Target	Action Plan
Dealer certification	Number of dealers that are certified	75% of dealers are certified	Create dealers certification program
Improve staff building-process skills	Number of skill sets times number of staff	80% completed	Create a staff training program