Question

As a businessperson, could you support ambush marketing? Provide the rationale for your answer. If you do not support ambush marketing, what do you think are appropriate consequences for ambush marketers?

Answer 1

Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against other advertisers.                .

As a businessman I will have 2 different scenarios as far as Ambush marketing is concerned, firstly if I’m a large enterprise owner I’ll definitely support this marketing strategy because if save lots of time of the owners of business who otherwise have to take a lot of efforts in advertising but now, they can simply take the rights of any celebrity event or sports event and their advertisement is done on its own.

Whereas, if I am a business owner of any micro or medium enterprise, I would be abruptly against this marketing strategy as this has the power to ruin the micro and small businesses without even giving its products chance to compete against the product of those who support this marketing strategy i.e. bigger enterprises.

Consequences for ambush marketing

In order to control ambush marketing at events rules have been met with mixed reception: ambush marketing regulations enable the event organizer to prevent competitors from impeding on a company's exclusive rights to serve as an event's sponsor, thus making their sponsorship rights more lucrative.

Laws enacted to control ambush advertising practices have proven to be controversial: critics have argued that ambush advertising regulations can inhibit free expression and prevent businesses (such as restaurants, sports bars, and pubs) from even mentioning an event.

One of the most distinguishing features of ambush marketing is how unexpected it tends to be. For example, money is needed to host and broadcast sporting events, and companies enter into official sponsorships to help provide funding. While smaller companies cannot afford to contribute this level of funding, they still use creative tactics to get the crowd's attention. The more attention they gather, the better.