Question

1. Choose a company: a> Justify the reason for choosing this company and b> Describe the company in term of size, profit, target customers, etc.
2. Analyze the industry of the company (i.e. competitors, market shares, PESTLE Analysis)
3. Aims of the CRM
4. How to operate the CRM plan?

Answer 1

Byjus the learning application pvt limited

Byju’s is now India’s largest Ed-Tech (Learning) company. The idea is to reinvent how students learn and transform learning into fun by their learning classes and the learning app.Byju’s classes offer preparation training for different competitive examinations. It is now India's leading provider of supplemental school curriculum classes for classes 6-12 and test preparation training for CAT, JEE, IAS, GMAT and GRE. They target for high quality, engaging and accessible education with fun learning sessions they provide.They have best handpicked teachers from India & they use copyrighted teaching techniques to make learning fun and effective for the students. Their team of teachers uses world-class technology to deliver the best of education to young minds, preparing them for the future.This platform offers interactive & engaging study material in the form of videos.Byju’s sessions for classes 6-11 are there to help students with Math, Physics, Chemistry and Biology.

The reason why i am choosing this company is because i think Byjus is doing great job and helping various student to clear their doubts and theories in education field. Education is one of the important thing in today's life and if some company is providing you with the best quality of education then i think that is the best company. It is one of the largest edtech company and earning good profit in the industry.

The company Byjus is the big company who operates in many cities of india. They have their head office in banglalore and gurgaon. The company operates in many cities and having large customer base. The byjus net profit of $2.8 million on revenue of $188.8 million in the financial year that ended in March this year.  The main target audience of byjus is student only because they offers education product so their target audience is student only.

The competitor of Byjus the learning application are

1- Extramarks

2- Lido company

3- Vedantu

The strategy or pestel anlysis of Byjus the learning application are-

1- Vision and mission of Byjus company.

2- Byjus app external competators environment and identifies the opportunity are threats. the critical analysis of opportunity and threats od the company.

3- Analysis of strenth and weakness of byjus company

4- Develop the strategy to use the strenth of the company to make profit and mitigate the weakness of the company.

5- Taking feedback from their customers and providing after sale services to them.

CRM of byjus -

Our client life cycle is extremely high. At the point when you take different applications, you install it and when you believe it's not helpful any longer you will uninstall it. In any case, with our application, recorded information is significant. At the point when another scholarly year is coming up, there is a high likelihood that a ton of application introduces will occur. We have to know what number of would introduce it, so we can set up our battles appropriately.

For instance, if an understudy had been utilizing the application for fourth and fifth grade classes, we'd expect that he'd be keen on reinstalling the application for sixth grade exercises. This sort of information is imperative to us. Which is the reason we began searching for a CRM that can assist us with doing this.