Question

1. You work for a large technology company and have just devised the newest and latest mobile devise application (app). Using the methods described in the chapter for persuasion, describe how you would try to persuade people to purchase the new app.

Psychology

Answer 1

Persuasion techniques which can be used to persuade people to purchase the new apps are as followed-

1. Creation of a need- Potentials customers need to realise why they need the app in the first place. They can as an example ask that whether there is an app which does the same things already.
2. Visual Expression- Instead of just explaining about the app, a demo can be provided to the customer.
3. Foot in the door- Before asking the customer to pay upfront, the app can be provided for free with restricted access to exclusive features, once the app is installed it increases the chances of conversion into a paid app.
4. Limiting the Availability- The persuader may argue that the app is open to all only for a limited period of time.
5. Utilization of reciprocity- If a customer is presented with a discount an initial stage, the chances of their jumping on board increases because they feel obligated to reciprocate the offer.

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