Question

Describe how Sony can use the five product features that affect adoption in order to speed up the diffusion of its new TV model. What feature could be applied in a strategic plan to reach a new target market?

Answer 1

As we as a whole know, Sony has a decent brand picture and it additionally makes great items with high caliber. The five item highlights or five item model are Core level, Generic Product, Expected Product, Augmented Product and potential item.

By utilizing the fie item model an organization can infers numerous advantages and focal points as depicted by Kotler.

Kotler's 5 Product Level model gives organisations a tried strategy for organizing their item portfolio to concentrate on various customer sections. this permits them to break down item and customer benefit (deals and expenses) during an organised way. By arranging stock per this model, a's business procedures might be adjusted to its customer needs and encourage center option operational procedures around its clients – like style and designing, procural, creation thinking of, cost bookkeeping and valuation, coordinations, and deals and advancing.

Gathering stock into item families that line up with customer portions enables demonstrating and coming to up with deals, still as creation and new item concocting.

Sony can utilise the Augmented component for building up the items with additional advantages so the separation would draw in part of clients for the dissemination of it's new TV Model. So that Sony additionally can accomplish another objective market.

PLEASE LIKE MY ANSWER