Briefly propose a marketing strategy for the 2021 Tokyo Olympics

Expert Solution

New marketing strategies to interact with audiences need to be developed in 2021 Tokyo Olympics. In order to reach Millennials it is necessary to partner with influencers.A new approach focusing on advertising campaigns by partnering with dozens of social influencers in music,comedy and lifestyle categories need to be developed.Hiring a popular social media influencer can be very costly but smaller brands can be used to reach audience. Next during live event streaming , advertising on snap chat can also be a marketing strategy.To draw the attention of audience ,interviews from leading Olympians,inspirational messages and playful filters can do wonders.This strategy will help Olympics reach everyday people and help in creating world unity.Using virtual reality may be another marketing strategy.Virtual reality is gaining importance in technological space. In person interactions with Olympians through new technology wil provide a truly memorable experience.

Rahul Sunny answered 2 years ago

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