A Detailed Pros and Cons analysis with at least 7 Pros and 5
Cons of the Strategic Action. This section should lead with
statement that, describes what the strategic action is, what
primary level or secondary level strategy the action is meant to
achieve, and how that fits with the firm’s Generic Strategy. Then
the Pros and Cons will help you evaluate how well the strategic
action fulfills the strategy. The pros and cons should not be vague
positives from...