What kind of marketing does the franchisor need to do? explain each element in a small paragraph!

Expert Solution

Franchise marketing is where a company has specific marketing strategies for a brand online marketing or advertisement, such as promotional ads, internet advertising, radio advertising, mail advertising , and public relations. With franchise marketing , brand awareness is of utmost importance and needs to be the number one priority. Many businesses engage in franchise marketing and you would certainly want to enter one of the franchise marketing programs if you own a franchise.

Local-Always make sure you're doing some local franchise advertising. You won't be able to draw anyone into your place of business if you don't do any local ads. Place advertising on the local cable network, the newspaper and any newsletters that might be coming out for your town.
Internet– You'll want to ensure that you use the online to your full benefit when selling your franchise. It involves posting local ads as well as posting updates for your franchise everywhere you can say. Social media plays a significant role in everything that is to be marketed in today's world. Make sure that you join Facebook, YouTube, and Twitter as well as any other type of social media you can think of to help promote your business.

Charities – Take your franchise to charities in your region that will help you put up your commercial as long as you decide to support the charity money. This, too, can be achieved at local colleges. So if your school has a local football team you can sponsor the team and it will show your franchise.

Rahul Sunny answered 2 years ago

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