With one or two classmates, create an advertisement for an unsought product, such as a remedial...

With one or two classmates, create an advertisement for an unsought product, such as a remedial reading or math course, cremation services, a first-aid kit, or the like. How can your ad turn an unsought product into one actually desired by consumers?

Expert Solution

Unsought product

Unsought products are those products that the customers do not have either the awareness or interest in buying it.

The unsought product selected for the creation of the advertisement

Encyclopedia

Media

I would like to go for print advertising as its readers have more attention span and also it is the medium for reaching the targetted category of customers.

Advertisement Copy

All your questions end here

ABC Encyclopedia

Be an ABC reader. Be a genius.

*Online version is also available

The potential impact of the advertisement

This advertisement will attract readers to experiment with the ABC Encyclopedia.
It has the capacity to attract young readers as they know that an online version is also available.
It ignites the interest of every person to be a genius.
Parents may buy this for their children.
It could generate interest in those persons who did not aware of the encyclopedia.

Please give Up-vote if you like the answer. Thank you.

keosha answered 3 hours ago

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