Question

From a competitive advantage standpoint, list two of Samsung's biggest competitors and explain the (i) business strategy, (ii) future objectives, (iii) assumptions, and (iv) capabilities for each competitor

Answer 1

Competitor 1: Apple

1. Business Strategy- The business strategy of Apple is to enhance customer experience through hardware, software, or services; to bring about new gadgets that are not present globally.
2. Future objectives- The brand constantly trains and motivate their staff to work towards providing products not available currently and focus on increasing customer satisfaction.
3. Assumptions- The technology of Apple is unmatchable and is constantly being updated and upgraded through innovation.
4. Capabilities- The technology of Apple is unmatchable and is constantly being updated and upgraded through innovation. The inbound logistics and operations again are very sorted with the products being manufactured smoothly. The employees are chosen carefully by the brand are trained properly post being recruited. The warranty for Apple is very smooth and no customer goes unsatisfied. The customer care number and offices are available every time for the customers. The marketing of Apple does not take much load because of the well-established name of it in the market. There are multiple Apple stores across the world and the technology of Apple is patented.

Competitor 2: Xiaomi

1. Business Strategy- To bring about constant innovation along with providing quality products, efficient products, and prices that are honestly set.
2. Future objectives- The company plans to expand its business and come out with 5G enabled phones. It plans to set a non-online market and set up new manufacturing units across countries.
3. Assumptions- Xiaomi has been constantly increasing its business and has grabbed the highest market share in the smartphone industry. Currently, Xiaomi is selling phones through online channels and has proved to be a market challenger in a short period only. It is constantly coming up with innovations.
4. Capabilities- The brand has been constantly making profits in the mobile business. It has expanded into several markets across the countries. It has tied up with many corporations and invested in local businesses. The services stations along with warehousing are also being planned to be increased by Xiaomi.

If this helped you please give a thumps up!!!!