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In: Operations Management

Determine the marketing return on sales​ (marketing ROS) and return on marketing investment​ (marketing ROI) for...

Determine the marketing return on sales​ (marketing ROS) and return on marketing investment​ (marketing ROI) for Company A and Company B in the table below. Which company is performing ​better?

Company A Company B
Net Sales $2,000,000 850,000
Cost of Goods Sold $350,000 $325,000
Sales Expenses $300,000 $150,000


1. Calculate the marketing ROI for each company in the table below. ​(Round to the nearest whole​ number.)

Company A Company B
Marketing ROI ______% ______%

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