Question

Determine the marketing return on sales​ (marketing ROS) and return on marketing investment​ (marketing ROI) for Company A and Company B in the table below. Which company is performing ​better?

	Company A	Company B
Net Sales	$2,000,000	850,000
Cost of Goods Sold	$350,000	$325,000
Sales Expenses	$300,000	$150,000

1. Calculate the marketing ROI for each company in the table below. ​(Round to the nearest whole​ number.)

	Company A	Company B
Marketing ROI	______%	______%

Answer 1

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