In: Accounting
Return on investment (ROI) is often expressed as follows: Income / Investment = Income / Revenues x Revenues / Investment
1. What advantages are there in the breakdown of the computation into two separate components?
2. Fill in the blanks for the following table:
| 
 Companies in Same Industry  | 
||||||
| 
 A  | 
 B  | 
 C  | 
||||
| 
 Revenues  | 
 $1,600,000  | 
 $1,300,000  | 
 ?  | 
|||
| 
 Income  | 
 $96,000  | 
 $78,000  | 
 ?  | 
|||
| 
 Investment  | 
 $800,000  | 
 ?  | 
 $2,600,000  | 
|||
| 
 Income as a percentage of revenues  | 
 ?  | 
 ?  | 
 1.5  | 
 %  | 
||
| 
 Investment turnover  | 
 ?  | 
 ?  | 
 2  | 
|||
| 
 ROI  | 
 ?  | 
 3  | 
 %  | 
 ?  | 
||
After filling in the blanks, comment on the relative performance of these companies as thoroughly as the data permit.
| A | B | C | |
| REVENUE | 1600000 | 1300000 | 
 5200000 [REVENUE/INVESTMENT = INVESTMENT TURNOVER]  | 
| INCOME | 96000 | 78000 | 
 78000 [INCOME/5200000]=0.015  | 
| INVESTMENT | 800000 | 
 2600000 [78000/INVESTMENT] = 0.03  | 
2600000 | 
| INCOME AS % OF REVENUES | 
 6% [96000/1600000]  | 
 6% [78000/1300000]  | 
1.5 | 
| INVESTMENT TURNOVER | 
 2 [1600000/800000]  | 
 0.5 [1300000/2600000]  | 
2 | 
| ROI | [96000/800000]12% | 3% | 
 3% [78000/2600000]  |