Question

Is marketing trivial or significant?

Answer 1

The marketing is significant and the reasons provided below:

Marketing:

Marketing is a process through which a product or service is taken to the end consumers. It evolves right from strategy building to communication to destination. It is done through advertising and selling.

1. In any business, understanding the customers or the audience is the first step to create an effective strategy and then achieve the same. Without a concept called marketing this would not be possible.

2. Building high customer relationship will ensure the company to be far ahead of competitors which would in turn promote its brand in the market. Marketing does this with ease.

3. The needs and wants of the customer should be analysed by the company and in order satisfying the customer needs the company should depend on the 4P’s of marketing.

4. In this technological era focusing on advertising in the social medias like Facebook, Twitter etc has to be considered before framing marketing strategies in order to sustain in the market.

5. Setting key performance area’s on marketing strategy and on and off checking how the current strategies are working will be necessary to correct any errors to make the business more effective.