Question

a. Explain four (4) major benefits of Animated GIFs in Social Content for a product/service. .

b. Discuss five (5) reasons why Social Media marketers should talk directly with their social followers and prospects.

Answer 1

a) GIF is graphical interchange format which is a bitmap image. It is a format of image files which support animated and static images. Animated GIF is getting more and more popular in internet. Social Medias are increased the support of animated GIF.

1) It is a good connecting tool to users. The animated GIF have profound impact on marketing strategy. The animated GIF allows the users to engage with the format quickly.

2) GIF is a great way to market a product or service. People consume visual information easily. Because it is more appealing and easier ton understand.GIF is better option than text filled social media message, because it is easier to grasp. Animated GIF creatively entices audience to potentially buy product or services, because people are less likely to engage with traditional advertisements and marketing.

3) The animated GIF campaigns give brand personality. Depending on the creativity you can introduce new business models in social media.GIF are cheap and easy to use. Animated GIF is easy to understand by every range of customers. Animated GIF are best option when implementing a message into minds of consumers.

4) Greatest challenge of marketing is its reach. Animated GIF helps to get high reach. Whether you are browsing through a mobile app or facebook, GIF is always supported. Any content avenue can support GIF since there is no high tech framework behind running GIF.

b) Social media marketers should talk directly with their social followers and prospectors. Social media marketing is a powerful idea for business.

1) By talking directly with social followers and prospectors, the visibility and recognition of brand is increased. By posting contents provide value for the target audience makes brand more accessible and familiar.

2) Having a authentic voice on social media is important. Talking directly with followers and prospectors humanize the brand. And this encourages people to talk and respond. Posting on social media and replaying for comments makes marketers more credible.

3) Directly talking to followers and prospectors increase brand loyalty. Each conversation may lead to business gain.having direct conversations provide positive impression among followers and prospectors. It is important to always engage with prospectors and followers to create a bond with them.

4) Direct talking provides consumer satisfaction. Social Medias are networking and communication platform. Creating a voice for a company through social media is important for humanizing a company. Customers appreciate knowing that their comments are getting personalized response from marketers.

5) Every customer reaction on business in social media account is an opportunity to publicly demonstrate compassion for followers and prospectors. Weather individual has a question or a complaint, social media allows marketer to address it using interpersonal dialogue.