Question

How has the User Generated Content (UGC) altered the way that products are promoted in digital world? Provide an example, explain your realizations and rationale.

Answer 1

Answer 1-

User-generated content is any form of content which is posted by users on social media platforms and wikis. It could be content in any form such as videos images text audios etc.
The types of user generated content blogs, sites, video games, coma advertising, photo sharing websites, sharing websites such as YouTube, social media websites such as Facebook ,Twitter, Instagram etc
Answer 2-

UGC have greatly impacted the promotion of product in this digital world. Most of the people in today's age check the reviews of a product before buying it. This is true you not only for product but also for services.
Social media platforms have a tremendous impact in people's lives. That traditional marketing methods such as television advertisement, newspaper ad are being slowly irrelevant . This is because most of the products which are promoted through these platforms like genuine information about them. Most of the products are often posted as solution to specific kind of problem. For example there are television ads showing exercise equipment in order to promote them , they guarantee instant results for people with obesity but the truth is far away from the reality .This is only a marketing gimmick. Other examples include fairness creams which promote as a fairness results within 4 weeks, this also claims result which lies far away from the reality.
Hence people have totally lost their trust on traditional marketing and Advertising platforms. The reality of fact is today people are trusting social media and other websites which provide a genuine review of products. These reviews are posted by users of those products. This review give the actual picture to the customer who is willing to buy any kind of product or services. The matter of fact is that today most of the companies make product of good quality and sell them at a reasonable price because they have the fear that their image could be Tarnished by users who can post negative comments about them in social media platforms.