Question

what is a touchpoint evaluation, why is it important and what five examples can i give of touchpoints affecting my brand

Answer 1

Touchpoint evaluation means that it is a process oof measuring the value and impact of client interaction for high value sales in competitive Financial service environment and it is used to provide an immediate and direct feedback to the client so it can be said that it is an effective tool to support customer continuous improvement and engagement

it is important because it will be helpful in real-time collection and response to customer feedback and it will be optimising the effectiveness of high-value sales channels and it will also help in understanding the real link between contact and experience and it will be help in gathering actionable data for coaching and development.

5 example can be given of touch point affecting the brand-

A. When the company is marketing through web.

B. It is used in instant reporting.

C. It will also be used in client feedback engagement

D. It will be used in sales contract and making targeted improvement

E. It is used in Daily CRM exports.

These factors will be impacting the value of brand and hence it can be said that touchpoint evaluation is important in enterprise growth.