Due to the threat from the COVID-19 pandemic, physical distancing measure was suggested as one of...

Due to the threat from the COVID-19 pandemic, physical distancing measure was suggested as one of how transmission of the disease can be reduced. At Nesto Hypermarket in Muscat, Mr. Ahmed, the recently appointed Retail Manager, is bound to assume his new role.

a. What are the major challenges you think will be faced by Mr. Ahmed? Discuss.

b. What changes will Mr. Ahmed bring in the retail business and make the customers buy the products? Suggest some promotional strategies which will be used by Mr. Ahmed to increase profit based on the above situation.

Expert Solution

a)Coronavirus outbreak made many challenges to retailers.Major one of the major challenge is retailers need to protect customers and employees from virus.So,company should take a forward step to prevent spread of coronavirus.Minimizing cash payments,limit human contact,self checkout are the some measures to prevent spread of coronavirus.For mainitaing business continuity,retailers need to encourage home delivery.Keeping up with consumer expectations is also a challenge.Inefficient supply chain make situation more difficult.Mainatining customer loyality make a challenge to retailers.Through promotion and offers company can mainatain it's customers.Technological innovation and solutions needed for retailers during covid 19 period to overcome it's challenge.

b)Promotional strategies can adopt for overcoming challenges in retail during covid 19.To increase profit,retailers can use several measures to attract customers and maintain business.The following are some of the measures which can be used for solution.

Self checkout
Online inventory information
Online payments
Home delivery
Telephonic booking
Consumer communication
Personalization of products
Supply chain management
Discounts and offers.
Customer loyality

Through the above measures,Mr.Ahmad can solve the problem which company faces due tophysical distancing measures.

Rahul Sunny answered 2 years ago

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