Question

Explain what did Marshall McLuhan mean by calling the world today a global village and give some examples to work he might be saying question? And how does his ideal affect the rise of US multi nationals doing business abroad as well as the creation of emerging markets?

Answer 1

The term Global Village became popular in his book "The Making of Typographic Man (1962) and Understanding Media (1964)" by Canadian media theorist, Marshall McLuhan.
The term Global Village refers to the interconnection of all countries of the entire world through media and technology. Currently, the culture and economic social activities of all the countries of the world are spreading from one country to another through Internet, social media and technology, which signifies the true form of the term Global Village by Marshall McLuhan. .

Based on this principle, US policies began to be determined and various US companies have established their dominance in global markets. Companies such as Google, Amazon , Facebook have established their dominance in the global market not only through social media but also on the basis of business scenario. Through these companies, at the present time, their dominance is being established in the emerging markets of the world such as India, African Countries and other developing countries.