difference
between a product-driven organization and a service-driven
organization
product-driven organization
- Human Resources and IT acting as support for the product.
- A product-driven environment refers to a business developing a
product first and then searching for a niche market for the
product.
- The design and features and capabilities and
manufacturing of the product are the key focus by all functions of
the organization.
- Marketing and Sales departments are responsible for bringing
the product to market, creating awareness and generating
revenue.
- In a product-driven organization, individual products are
managed like separate standalone organization that exist within the
overall .
There some key of product driven
organization
- Use mass marketing.
- Create unique products
- Positioning is key
Amazon is prime example
A process where they write the Press Release and the Frequently
Asked Questions document which are both needed at the product
launch.
Service driven organization
- service driven organization actively gathers insights about
their customers to forms the basis of developing a product in-line
with their requirements.
- They will not be able to continue in organization if their
customers are not satisfied with their product.
- Once the organization feels the product is in line with
customer expectations then released to market.
- The need for marketing in a organization is lesser than
product-driven organization
- service driven organization has engineered the product with
their customers in mind, therefore, knowing that there is a
established appetite for the product.
There is some key of service driven
organization
- Put emphasis on speed.
- Prioritize flexibility and convenience.
- Time is of the essence:
- Include value-added benefits for customers.
- Practice consistency in service standards
- Process
Samsung is also example
One of the more well-known service riven brands is Samsung,
establishing itself as a business that puts a lot of its efforts
and resources in understanding the service and the market.
@thank you