Question

Warisan Jambu Manufacturer Sdn Bhd

Getting an idea to commercialise the iconic local cuisine in Pekan, Pahang – murtabak (beef stuffed pancake), has initiated the owner of Warisan Jambu Manufacturer Sdn Bhd, Mr Shah to venture into this food-making business. Mr Shah has started his food business since 2002 as an eatery that serving his murtabak products for customers who came either for dining in or took away the mouth-watering local cuisine. After 15 years delved into the food industry, he attempted to transform his current business model (runs a restaurant business) into a frozen food-based business. He has invested a substantial amount of capital to meet all the relevant authorities’ requirements that fit to his business model. Among the apparent challenges faced by Mr Shah are the financial constraints and lack of high skill workers in order to meet the increasing demand of customers mainly in the East Coast region. The company targets to increase its revenue by 25% yearly for the next three years ahead to earn a satisfactory amount of profit. Therefore, Mr Shah makes his effort to identify any business support services from government and other related agencies that could facilitate his business in the future.

Required.

(a) In today’s challenging business trends, Mr Shah should develop marketing strategies that allow him to act quickly, take advantage of opportunities before competitors do and respond to business threats before significant damage is done to the business.

Recommend any TWO (2) promotional tools of social media and its advantages in promoting his products to the target marketplace.

Subject: Entrepreneur

Answer 1

Hi,

I hope you are doing well1

Introduction-

In this digital world social media has became a vital platform of communtion globally. A large part of world's population are using social media platform. There are numbers of social media platforms are globally used and connect to the people like, Facebook, Twiter, Instagram,Google Platform etc.

This is more effective, efficient and low cost way of promotion. These days all of the global firms or local firms or organisations use it as a promotional platform.

Now comes on the questions-

1) Qurestion-

Answer-

This world is very competitive world and only those business will survive and run with profitability which have more creative idea, creative and innovative product line, creative business strategy able to use and deliver quickly and smartly than their competitors. So, in today’s challenging business trends, Mr Shah should develop marketing strategies that allow him to act quickly, take advantage of opportunities before competitors do and respond to business threats before significant damage is done to the business.

Mr. Shah attempted to transform his current business model (runs a restaurant business) into a frozen food-based business. So, i will recommened him TWO promotional tools of social media -1) Hootsuite and 2) Rebel Mose.

1) Hootsuite- Hootsuite is a social media management platform, created by Ryan Holmes in 2008. The system's user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn and YouTube.

Benefits of Hootsuite- These are the following benefits of Hootsuite-

a). One of the big names in social media management, HootSuite is a tried and true champion. Schedule posts across various social networks, set up feed streams to see what’s happening on different networks, and analyze the results.

b). It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly.

c).  It supports multiple Twitter accounts, personal Facebook profiles and pages, LinkedIn profiles, LinkedIn company pages and groups. It also supports Foursquare, WordPress, MySpace and Mixi and Tumblr and YouTube.

2) Rebel Mose-

Rebel Mouse is a digital publishing platform that functions as a social content aggregator, displaying your posted and shared content in a customizable layout.

Benefits of Rebel Mose-

The real value with Rebel Mouse seems to be in creating very stylish looking, high-quality pages composed of various content pieces (video, images, articles, etc.). These pages can be used as part of a blog, in a webpage as part of a campaign, or as a newsletter.So, Mr. Shah can display his products with high-quality pages composed of various content pieces (video, images, articles, etc.)

Thank You