In: Economics
Draw a graph and explain why a two part pricing strategy that firms with market power use gives them a higher profit compared to profit under a single unit price rule?
In general, the per-unit price for a good will be lower under a two-part tariff than it would be under traditional monopoly pricing. This encourages consumers to consume more units under the two-part tariff than they would under monopoly pricing. And then the whole consumer surplus is extracted through a membership fees . Thus producer surplus is maximized , there is no CS and dead weight loss ( DWL ) .