Question

discuss technology convergence and content convergence

Answer 1

Technological convergence is a term that describes the layers of abstraction that enable different technologies to interoperate efficiently as a converged system. From a practical standpoint, technological convergence encompasses two interdependent areas: technical design and functionality. Technical design is occupied with engineering the underlying infrastructure needed to transport digital content. Functionality refers to the ease of use with which a user can access the same content on various devices. The functional aspects spring from the efficiency of the technical engineering. As a feature of society, convergence can spur economic growth and change how people communicate on a global basis. This provides a number of conveniences but also introduces new concerns involving cybersecurity, data privacy, identity theft and terrorism.

. origin - Technological convergence is the result of disruptive innovation that combined the previously siloed fields of telecommunications, IT and media. This movement dates to an era before the prevalence of mobile wireless networks. At the time, telecommunication providers operated fixed telephone networks.

. Content Convergence - Content is the foundation on which customer experiences are built, be it text, imagery, video, or audio, and it’s being developed and consumed everywhere. The way that our customers are interacting with our content is rapidly changing. We have moved from a broadcast model to direct conversation, and content is at the heart of every one of those interactions.

It was a standard refrain from many content creators (and I was one of them) that every company is a publisher. As such, content managers followed the traditional broadcast-based publishing model. We produced the content we thought our customers needed, and we printed it, or put it on a webpage, in the hope that the customer would find it and read it.

That model is no longer sufficient or sustainable. Customers now expect to not just consume, but interact, with all types of content in all types of ways, from social media likes and video comments to online chatbots and voice command interfaces, like Siri and Alexa.It’s no longer enough for companies to think of themselves as publishers; they must now act like media producers.

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