Question

• Explain current trends and research in the company’s culture and change it has made over time.
• Analyze the role of globalization in the company’s culture and change.
• Analyze the role of leadership in the company’s culture and change.
• Include the current public perception of the company’s culture and its ability to change.
• Interpret what your company’s digital footprint says about its culture.
• Based on your findings of this company, recommend how you would incorporate an inclusive business culture and appropriate change for the research you will conduct within your specialization.

Answer 1

Solution

Current trends and research in the company’s culture and change it has made over time.

Culture definition varied through the years. For example, more than four decades ago, Herskowitsconceived a wider definition of culture by suggesting that culture was a human-made part of the environment (Herskowits, 1955). Trying to interpret his definition, we may talk about objective culture (e.g., tables, computers, trains) and »subjective culture« (e.g., norms, roles, values). (Treven, Mulej, & Lynn, 2008)

In a recent article in Harvard Business Review, the writers said that, Organizational culture is the collective effect of the common beliefs, behaviours, and values of the people within a company. Those norms within any organization regulate how employees perform and serve customers, how they co-operate with each other, whether they feel motivated to meet goals, and if they are sincerely into the company's overall mission. How are employees getting their work done? Independently or collaboratively? Do employees feel inspired, committed, and engaged, or annoyed, overworked, and underappreciated? (Groysberg, Lee,Price & Cheng, 2018)

When we talk about organizational culture, we are talking about the employee experience, the internal view. What do the employees think? What is it like, to work here? How can the leadership keep them engaged, loyal, and devoted? Organizational culture, the employee experience, is a steady setting for every organization’s daily operations. It does not matter if the organizations develop a high-quality product or plan a killer kick-off meeting, if there is an underlying attitude of unpleasantness, resentment, or boredom, the long-term outlook for the organisation will not be good. Organization culture is the filter through which everything else happens. Meanwhile creating a positive employee experience is a universal goal, but there is more than one way to get there. And the lines between functions and duties are often blurred. (Brown, Melian, Solow, Chheng & Parker, 2015.

Role of globalization in the company’s culture and change

The organizations today exist in a variable environment that is directly affected by the process of globalization. All this leads to many social changes as well as changes in the national culture, on which, in turn, depend the organizational culture, ethical behavior and values in the organization. The impact of globalization does not solely refer to the cultural segment; on the contrary, the impact is felt in the economy, where certain global values are created, values which are the basis for development and advancement in the business. Although globally there are many differences and even opposing value systems, globalization imposes significant impact in changing the communication process and certain transformations, especially in countries in transition, in order to facilitate communication between organizations of the same or similar activities, needing more frequent cooperation. In this regard, the process of homogenization of value systems in different fields is increasingly happening and is more noticeable, which is certainly reflected in the organizational performance. In this way, the economic globalization provides the countries in the world many development opportunities that can serve as a good example of organizations that are currently joining the process of conquering the global market.