Question

Google company- China & Supply Chain Management Risks

1. Has Google been successful in China – why or why not? Utilize as many aspects of the course that have been reviewed to justify your answer. Are the 4Ps of marketing relevant?

Answer 1

Answer :

China's government has banned Google from the country in the year 2006. It can be said that Google exit from the Chinese market due to issues with agreements. According to Google, they cannot give up their values to satisfy China's regime.China has been known for the world's second-largest economic country which made their status by copying others. But after the exit of Google, china has become a leader in artificial intelligence research and futuristic plans. Chinese Baidu is the biggest competitor of Google. Point to be noted that the accumulated wealth of Baidu has been rose to US$99 in the year 2018.

Google China is a subsidiary of Google which tried to re-establish their business in the country, but it again failed due to several censorship issues with the Chinese government. Google can never be successful in the Chinese market as they have to compete with other advanced technologies like Baidu. Also, to business in china, Google has to sacrifice its values which are not possible as it may lose its reputation in world business.  
4P indicates a product, price, place and promotion which are relevant in this case. Google needs to learn their weaknesses and mistakes.

They should work harder to regain their position in the Chinese market and to do this; Google has to concentrate on the 4P principles. The management team of Google should focus on promotions for their products. Also, they need to research their strategies and innovation regarding artificial intelligence to compete in the Chinese market. Google need to choose a different location in China for its re-establishment of the business. Chinese websites provide their services at low prices and Google need to focus this aspect also.