In: Accounting
1. Please develop a brief decision-making process to make a recommendation for evaluating a stock (publicly traded) – buy.
2. Now, develop a brief decision-making process to make a recommendation for evaluating a stock (publicly traded) - sell.
3. You are a fresh analyst hired by the CFO of a small to midsized company. She is aware of the fact you wrote a paper of Financial Statement analysis and wants to check your financial knowledge as well as common sense: There are two firms, A and B. A is a healthy, well -funded and profitable firm. B, on the other hand, is cash starved, facing potential (but not yet) bankruptcy. She has information about the following classes of ratios for both firms: Liquidity, Asset Management, Debt Management, Profitability and Market Value Ratios. She said to you,” I don’t have time to look at all these ratios, I would like you to rank order three classes of ratios in each case (One ranking for firm A and another ranking for firm B) based on the particular situation each firm is in (healthy vs. failing). I understand that the two sets could be quite different. I would like you to explain why you choose that particular rank ordering in each case. While ranking, you may simply indicate the class of ratios (for example, profitability), rather than a specific ratio within that class, such as Return on Assets (ROA).”
Evaluating Stocks
When you buy a stock, you're buying part ownership of a company, so the questions to ask as you select among the stocks you're considering are the same questions you'd ask if you were buying the whole company:
Because each company is a different size and has issued a different number of shares, you need a way to compare the value of different stocks. A common and quick way to do this is to look at the stock's earnings. All publicly traded companies report earnings to the Securities and Exchange Commission on a quarterly basis in an unaudited filing known as the 10-Q, and annually in an audited filing known as the 10-K.Even though P/E is the most widely quoted measure of stock value, it's not the only one. You'll also see stock analysts discussing measures such as ROA (return on assets), ROE (return on equity), and so on. While all of these acronyms may seem confusing at first, you may find, as you get to know them, that they can help answer some of your questions about a company, such as how efficient it is, how much debt it's carrying, and so on. 2ans)
Here are the top twenty factors that go into the Evaluator, with a word of explanation about each.