Question

Do a comprehensive comparative analysis of food delivery apps (Zomato And Swiggy).

Discuss in detail the good and bad UX features of each app relative to each other. even suggest  how it can be improved

Answer 1

Solution: With the advent of the internet, almost all kinds of businesses are actually shifting over the internet to provide quality products and services to their customers. One such example is of the food delivery service and Swiggy and Zomato are ruling that part of the business at least in India, both of these applications are actually available for iOS as well as Android. The most important thing regarding any application is the experience that it delivers to its users and hence down below is the head-to-head comparison of certain aspects of the user experience of these two applications:

1. Home Screen: It is kind of a tie between both Zomato as well Swiggy as both these applications actually have a lot of clutter that is present in their respective home screens.
2. Location: On Zomato it is a necessary step that you have to perform before setting up the application, on the other hand, it is not a compulsion in the case of Swiggy.
3. Searching: On Zomato it is hidden somewhere in the home screen while it is visible in the case of Swiggy but Swiggy takes an edge over Zomato as it has a wonderful feature of recent searched that allows you to order from the same place over and over again without any hassle.
4. Communication: This is one-way traffic and it is won by Zomato and it is because of the fact that it allows it customers to chat and make a call to the representative any time they want while it is not as quick in the case of Swiggy and it is more of a bot bases setup that they have in place which is not that efficient.
5. Payments: Both of these applications allow users to pay through a variety of ways that include, credit card, debit card, net banking as well as UPIs. Zomato can even remember your last payments and allows you to make payments on the basis of that.

Both these applications have their pros and cons and it depends upon the user which way they wanna go and what suits them the most.

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