Question

1. How do you think De Beers could most effectively and efficiently advertise to millennials?

2. How do you think De Beers could most effectively and efficiently advertise to Baby Boomers?

3. How do you think De Beers could most effectively and efficiently advertise to unmarried women? How would this market segmentation strategy differ for targeting unmarried Men?

Answer 1

1. De Beers is a company which has collectively started a campaign to do marketing for the top six companies or the leading companies into the marketing of diamonds and it was termed as Diamond Producers Associations and they targeted the millennials and introduced a campaign naming “Real in Rare”. As the people who are in millennial groups are more inclined towards purchasing of diamonds due to their earning capacity and eternal love towards diamonds. Therefore, focusing on millennials and keeping it a top priority will surely help in expanding and encouraging the purchase of diamonds.They can launch a coampaing with various types of offers to the millenials keepng them as the focal point. Personalized engagement rings could do miracles.

2. The baby boomers comprises of the most of the people who help in expending in the U.S economy. They are the big spenders in the market. De Beers can opt for an advertisement campaign specially designed for the baby boomers. It must clearly mention all the facts with proper language and the slangs must be avoided. Social media can also be used as a platform for marketing of the products.

3.Women always had a soft corner for diamonds. For unmarried women De Beers could launch a pocket friendly product keeping in mind the needs of the young women.

The unmarried men want to impress their female counterparts and the pocket friendly products will attract the men coustomers too.