Question

Sustaining with Purpose :What drives you to innovate? based on the documentary fuji film company

Answer 1

• The key characteristic of Fuji film's sustainability was re-inventing itself when there were upcoming improvements with the digital image techonology. From a complete monopolistic photographic film market in the 80's to a more competitive market, Fuji ensured that they were not outdone by technology itself. And hence, tried to use such techonological advancements, e.g. - releasing the world's first digital camera in 1988.
• What drives one to innovate -
  • In terms of a consumer-producer perspective, to keep up with what the market demands the producers have to think about novel ideas and ways to maintain a sustainable business
  • Getting rid of past biases is absolutely necessary, and once that happens, there is bound to be innovation
  • A novel idea has a possibly better chance to penetrate a market faster.
  • Profitability is a big motivator for any individual or organization to consider innovation
  • Sustainability with purpose or having a clear sense of direction was crucial for Fuji as if they did not want to tap into the digital film market, the kind of economic growth that they had eventually seen would not be possible.