Question

how the fuji film  company to craft a strong and lasting go to market ?

Answer 1

The company was founded in 1934. It had a Complete monopoly on film in Japan for several decades with more than 70% market share. In 1980 the digital imaging technology posed a threat to the company. However the company fought against the tide. In 1988 the Fujifilm released world's first digital camera that store images in a memory card. In 1986 the company launched Quicksnap Disposable camera.

By the end of 20th century, Fujifilm eclipsed kodak as the market leader in film And by 2000 the demand for film products reached its all time peak.

Then all at a once, in 2003 two thrid of company's traditional digital business wiped out. The company went into crisis mode. The company

Cut 5000+ jobs and lowered their operating cost to make the business profitable . The company tapped on its scientific assets. They redeployed in other industries namely pharmaceutical, healthcare and cosmetics. The company conducts research on Cancer, Alzheimer's and other disease, developing new viral vaccines and gene therapies.

The company diversified into digital x-ray diagnostic systems, memography and medical informatics.