In: Operations Management
Using lessons from Impact Chapter 4 (“Routine Correspondence”),
write the letter as below. Include all the needed format elements
of a business letter.
A year ago, you bought an iPhone at Apple for $299 plus tax. It was
the first phone you had ever bought with your own money, and you
were thrilled. But after eight months, things began to go
wrong.
The text-messaging display failed, so you brought the phone to
Apple for repair. The sales clerks were really nice about it, and
the phone was repaired for free under its warranty. Next the camera
stopped working, and again you returned the phone; again the sales
people were pleasant, and again the phone was repaired under
warranty.
But now the display has failed again, and the one-year warranty has
expired. You are fed up, and, expired warranty or not, you want
Apple to replace the phone for free, since it seems to have had
some fundamental problem all along.
Using our course lessons for delivering routine messages, write a
claim letter to Apple, to present your request-with-an-explanation.
Write to Mr. Salman Srivastava, Customer Service, Apple Store, 50
Rideau Street, Ottawa, ON K1N 9J7. Give yourself the home address
of 255 Somerset Street East, Ottawa, ON K1N 6V6. Include all the
needed format-elements of a business letter. Use your own name and
the current date.
Write at least three paragraphs. Do not copy the wording on this
questionnaire to supply your own wording: There would be penalties
for that. Your letter will be graded on its organization, verbal
clarity, and format. Also, in presenting your claim, will you want
to enclose anything with your letter?
Question
Date=19-04-2020
To,
Mr. Salman Srivastava,
Customer Service,
Apple Store,
50 Rideau Street,
Ottawa, ON K1N 9J7.
Sub= request for replacing Apple iPhone
Hi,
Best wishes of the day. This is to bring into your notice that I bought my first ever phone in the form of Apple iPhone almost a year ago. I was really excited to use the phone. There was no issue with the operations of the phone for 8-month but thereafter the phone starts malfunctioning.
The problem started when the display of the text messaging stopped to function and I approached the local service center where the representative replaced the display as the phone was under warranty. But when I started using it again, the phone started to have a problem with the camera, which was further resolved by the service center as the phone was still under warranty. But to my shock, when I go the phone again the display of the phone again started to malfunction and now the warranty on the phone was also expired. This indicates that the phone has some technical or in-built issue.
I, therefore, request you to replace the phone as it has reoccurring problems and within the first year of use, it started to have problems with display and camera. This shows the defect in the production quality of the phone. I am enclosing the receipt of the cell phone purchase for your kind consideration and also the service slips. Kindly replace my cell phone as soon as possible as with this cell phone I am not able to perform my daily tasks.
Thanks & regards.
David
255 Somerset Street East,
Ottawa, ON K1N 6V6.