Question

Please define these terms in 2 sentences:

Attribute positioning

Beneficial positioning

Application positiong

Crediblity

Power

Creative services

Marketing services

Full service agencies

Attractiveness

Banner blindness

Answer 1

Attribute Positioning: Marketers place the products in the market (in order to achieve superiority over it competitors) by using or highlighting the products features, attributes or characteristics. In general the quality or the price or the factor most important to the customer is chosen as the "attribute" for positioning.

Beneficial Positioning:

Marketers place the products in the market (in order to achieve superiority over it competitors) by using or highlighting the products characteristics or benefits that will fulfill the customer's need. In general the quality or the price or the factor most important to the customer is chosen as the "benefit" for positioning.

Application Positioning:

This is a positioning strategy under which the product is positioned on the basis of it application or use. Let us take an example of Nescafe. In earlier days it positioned itself only for winter usage (Hot coffee) but with the introduction of cold coffee, now it is positioned for summer use also.

Credibility:

It is the measure that defines how trustworthy or credible or reliable the product/brand/person/company is perceived to be. We have reviews, word of mouth, testimonials etc. to measure this.

Power:

It is the ability to do something. In a company it means the position/power by which a person can lead/influence the team and show them the path/direction for achieving the goal.

Creative Services:

Creative Services or creative department are associated/aimed to bring creativity in the organisation/product/team. It is department that brings creative products, designs etc. for having competitive advantage.

Full Service Agency:

They are the third party which handles all the marketing, promotional, advertising needs for the company. It includes all aspects/stages of products involving strategy designing, creative designing, production planing, innovations, marketing, positioning etc.

Attractiveness:

It is the quality/attribute that attracts the customer towards the product.